magistrsko delo
Ivana Jurić (Author), Vesna Žabkar (Mentor)

Abstract

Čustveno odzivanje porabnikov na televizijsko oglaševanje

Keywords

marketing;advertising;advertisement;television;consumer psychology;analysis;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Jurić]
UDC: 659.1
COBISS: 21928678 Link will open in a new window
Views: 1372
Downloads: 772
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Other data

Secondary language: Unknown
Secondary title: Consumers' emotional responses to television advertising
Secondary keywords: marketing;advertising;advertisement;television;consumer psychology;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 53, 28 str.
ID: 8326126