magistrsko delo
Marko Krebelj (Author), Vesna Žabkar (Mentor)

Abstract

Razlike v nakupnih navadah med segmenti porabnikov po fazah v življenjskem ciklu in generacijah

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;starost;mladina;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Krebelj]
UDC: 339.138
COBISS: 21980134 Link will open in a new window
Views: 740
Downloads: 158
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Differences in buying habits: comparing life-stage and generation segmented consumers
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;age;youth;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 76, 12 str.
ID: 8326165