magistrsko delo
Jasmina Rezar (Author), Vesna Žabkar (Mentor)

Abstract

Analiza uspešnosti programa zvestobe

Keywords

trženje;strategija trženja;lojalnost;programi;uspešnost poslovanja;meritve;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Rezar]
UDC: 339.138
COBISS: 22038758 Link will open in a new window
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Downloads: 342
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of loyalty program effectiveness
Secondary keywords: marketing;marketing strategy;loyalty;programmes;business efficiency;measurements;case study;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 54, 5 str.
ID: 8326205