magistrsko delo
Mirjam Obljubek (Author), Miro Kline (Mentor)

Abstract

Razvoj blagovne znamke za segment tweens

Keywords

Trženje;Potrošniki;Najstniki;Blagovne znamke;Vedenje potrošnikov;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Obljubek]
UDC: 339.138-053.2(043.3)
COBISS: 32718173 Link will open in a new window
Views: 583
Downloads: 120
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Marketing;Consumers;Teenagers;Trademarks;Consumer behavior;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 79 str.
ID: 8677138
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