Stereotipna osebnost blagovne znamke, pivo Union in pivo Laško

diplomsko delo

Vika Kuštrin (Author), Marko Lah (Mentor), Miro Kline (Co-mentor)

Abstract

Blagovne znamke;Identifikacija;Izbira blagovne znamke;

Language:	Slovenian
Year of publishing:	2014
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[V. Kuštrin]
UDC:	659.126(043.2)
COBISS:	32778077
Views:	800
Downloads:	168
Average score:	0 (0 votes)
Metadata:

Secondary language:	English
Secondary keywords:	Trademarks;Identification;Brand choice;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	43 str.
ID:	8677183