diplomsko delo
Petra Pavlič (Author), Urša Golob (Mentor)

Abstract

Barva embalaže kot dejavnik pri nakupni odločitvi

Keywords

Blagovne znamke;Vedenje potrošnikov;Pakiranje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [P. Pavlič]
UDC: 658.788:659.126(043.2)
COBISS: 32778589 Link will open in a new window
Views: 677
Downloads: 169
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Consumer behavior;Packaging;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 55 str.
ID: 8677185