magistrsko delo
Zorica Lazić (Author), Miro Kline (Mentor)

Abstract

Vpliv skladnosti med podobo tržne znamke in samopodobo potrošnika na preferenco ter zadovoljstvo z znamko

Keywords

Blagovne znamke;Potrošniki;Samopodoba;Self-concept;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [Z. Lazić]
UDC: 339.166.5:159.923.2(043.3)
COBISS: 32788573 Link will open in a new window
Views: 458
Downloads: 141
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Trademarks;Consumers;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 99 str.
ID: 8677200