Odnosi z javnostmi in oglaševanje v e-športih

diplomsko delo

Luka Druks (Author), Marko Ivanišin (Mentor), Tina Tomažič (Co-mentor)

Abstract

Diplomsko delo govori o odnosih z javnostmi in oglaševanju v e-športih. Glavni named diplomske naloge je, da se predstavi uporaba odnosov z javnostmi in oglaševanja v e-športih. Najprej so v teoretičnem delu predstavljeni odnosi z javnostmi, oglaševanje in e-športi. V praktičnem pa je opisana uporaba odnosov z javnostmi in oglaševanja v ukrajinski e-šport organizaciji Natus Vincere. Ugotovili smo, da zastavljena teza ne drži, ker oglaševanje zaradi večjega finančnega vložka za e-šport organizacije predstavlja prevelik strošek in rizik.

Keywords

oglaševanje;e-šport;gaming;PR;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[L. Druks]
UDC:	659.11:004.946(043.2)
COBISS:	18493718
Views:	865
Downloads:	117
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	PUBLIC RELATIONS AND ADVERTISING IN E-SPORTS
Secondary abstract:	The topic of this thesis are public relations and advertising in e-sports. The aim of this thesis is to present the use of public relations and advertising in e-sports. First the theoretical part introduces public relations, advertising, and e-sports. The thesis's second part focuses on the practical applications of the use of public relations and advertising in Natus Vincere, a Ukranian e-sports organization. It has been ascertained that the proposed thesis statement is not true, because due to the increased financial costs the organization's advertising presents to big an expense and risk.
Secondary keywords:	advertising;e-sport;gaming;PR;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 36 f.
ID:	8680646