Oblikovanje celovite storitve in zagon podjetja za osebno trenerstvo

magistrsko delo

Sebastijan Jurkošek (Author), Marjan Leber (Mentor), Duško Uršič (Mentor)

Abstract

V magistrskem delu sem se osredotočil na zanimivo področje service designa, rojenega iz kombinacije pojmov storitve in designa. Primerjal sem definicije različnih avtorjev in opredelil, kaj to dejavnost čaka v prihodnosti. Koncept samega področja sem združil v oblikovanje celovite storitve za osebno trenerstvo, ene izmed trenutno najpopularnejših in razvijajočih se storitvenih dejavnosti. Izdelal sem elaborat zagona podjetja za osebno trenerstvo in na podlagi raziskave o storitvah osebnega trenerstva v Sloveniji oblikoval storitev osebnega trenerstva po načelih oblikovalskega razmišljanja.

Keywords

service design;projekt;storitev;design;oblikovanje;osebno trenerstvo;oblikovalsko razmišljanje;stičišče;porabnik;izkušnje;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.09 - Master's Thesis
Organization:	UM FS - Faculty of Mechanical Engineering
Publisher:	[S. Jurkošek]
UDC:	005.411:330.123.6(043.2)
COBISS:	18592278
Views:	1704
Downloads:	84
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Service design and business start-up of personal training
Secondary abstract:	In my master’s thesis I focused on an interesting sphere of activity – service design, born form the combination of the terms “service” and “design”. I compared the definitions of different authors and tried to define what the future holds for the given activity. I incorporated the concept of service design in creating a complete personal training service which is currently one of the most popular and fastest-growing economic services. I created an expert’s report for launching a company for personal training. Based on my study of personal training services in Slovenia I then created my personal training service according to the principle of service design thinking.
Secondary keywords:	service design;project;service;design;designing;personal training;design thinking;touchpoint;user;experiences;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za strojništvo, Ekonomsko-poslovna fak.
Pages:	X, 76 f.
ID:	8700691