doktorska disertacija
Karin Kasesnik (Author), Miro Kline (Mentor)

Abstract

Vpliv družbeno odgovornega promocijskega sporočanja o zdravju in zdravilih na strokovno in splošno javnost

Keywords

Zdravje;Zdravila;Oglaševanje;Promocija;Socialni marketing;Družbena odgovornost;Disertacije;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.08 - Doctoral Dissertation
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Kasesnik]
UDC: 005.57:615(043.3)
COBISS: 32928093 Link will open in a new window
Views: 458
Downloads: 420
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Health;Drugs;Advertising;Promotion;Social marketing;Social responsibility;Dissertations;
Type (COBISS): Dissertation
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 207 str.
ID: 8701334