Analiza komunikacijske kampanje "10 let, 10 DPD presenečenj"

magistrsko delo

Laura Rozman (Author), Mario Plenković (Mentor), Tina Tomažič (Co-mentor)

Abstract

Podjetja se danes srečujejo tako z globalno gospodarsko krizo kot tudi močno konkurenco. Prav zaradi tega vedno znova iščejo načine kako biti boljši od konkurence in prepoznavnejši pri potrošnikih. Tega se zaveda tudi podjetje DPD, na katerem pravzaprav temelji naše magistrsko delo. V magistrskem delu se ukvarjamo s kampanjo »10 let, 10 DPD presenečenj!«, ki jo je podjetje pripravilo ob praznovanju desete obletnice delovanja. Teoretični del se nanaša na podrobnejšo razlago določenih pojmov, ki so ključni za razumevanje raziskovalnega dela, v raziskovalnem delu pa smo se poglobili v analizo prej omenjene študije primera.

Keywords

komunikacijska kampanja;komunikacijski kanali;odnosi z javnostmi;oglaševanje;študija primera;analize;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.09 - Master's Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	L. Rozman
UDC:	316.77:347.777(043.2)
COBISS:	19100694
Views:	1472
Downloads:	113
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of communication campaign »10 years, 10 DPD surprises«
Secondary abstract:	Companies today are faced with the global economic crisis and severe competition, forcing them to search continually for new ways to beat the competition and gain better visibility with consumers. The company DPD – the focus of this master’s thesis – is well aware of this. This master’s thesis deals with the campaign entitled “10 years, 10 DPD surprises!”, which the company organised to mark its 10th anniversary. The theoretical section includes detailed definitions of specific terms essential for understanding the empirical section, while the empirical section focuses on the abovementioned case study. In the final section and the conclusion, we describe our findings and confirm the hypotheses proposed in the introductory pages.
Secondary keywords:	communication campaign;communication channels;public relations;advertising;case study;analysis;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	X, 68 f.
ID:	8707304