Uporaba manipulacije v medijih

magistrsko delo

Aja Lovrec (Author), Boris Vezjak (Mentor)

Abstract

Manipulacija v medijih postaja aktualna tema različnih sodobnih raziskav. V magistrskem delu so predstavljeni različni načini uporabe in učinkov manipulacije v javnih občilih in množičnih medijih. Del njenega delovanja sta tudi senzacionalizem in spektakel, ki sta nadomestila novinarski vrlini objektivnost in resnicoljubnost. Delo med drugim obravnava (manipulativno) vlogo oglaševanja in odnosov z javnostmi v sodobnem novinarstvu in okoliščine, ko medije obvladuje povečanje moči kapitala nad javnim dobrim. Trdimo, da so v nekaterih primerih mediji spremenili svojo vlogo iz obveščevalca v prodajalca. Temu v veliki meri pripomorejo tudi novinarji, ki pri svojem delu radi opuščajo profesionalne standarde in etične vrednote. Pomemben del dela se ukvarja z možnimi načini ubranitve pred manipulacijo, kar je običajno spregledana tema. Omejevanje manipulacije je možno na sistemski ravni, pomembno pa je že njeno prepoznavanje. Tega se lahko lotimo s filozofskimi orodji, in s tem, da vzpodbujamo bralce, gledalce in poslušalce novic in prispevkov h kritičnemu mišljenju in pretresu, hkrati pa vztrajamo pri tem, da ima javnost pravico biti obveščena o temah, ki jo zadevajo, in to na pravilen in ustrezen način.

Keywords

manipulacija;mediji;odnosi z javnostmi;PR;oglaševanje;magistrska dela;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.09 - Master's Thesis
Organization:	UM FF - Faculty of Arts
Publisher:	[A. Lovrec]
UDC:	316.77:659.3(043.2)
COBISS:	20801800
Views:	2938
Downloads:	518
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Manipulation by the media
Secondary abstract:	Media manipulation has become a current theme of contemporary research. Various media manipulation strategies that influence public and mass media are presented in the thesis. Sensationalism and spectacle are a part of manipulation and they have replaced the virtues of objectivity and veracity in journalism. The thesis also examines (manipulative) influence of advertising and PR in contemporary journalism. Furthermore, the situations in which the power of capital influences public goods are also introduced. It is presumed that some media have changed their role from an informant to the seller of information. Journalists who do not do their job professionally and disregard ethical standards and norms could also be blamed for this shift in media role. Different ways of protection against media manipulation are also presented in the thesis. Namely, this is usually a neglected topic. Control over the manipulation by the media and its restriction is possible on the level of the system, however its identification is of the vital importance. The process of the identifying media manipulation is possible with philosophical instruments and by encouraging readers, viewers and listeners of news, and articles to process information with a critical approach and analysis. We insist that the audience has the right to be well-informed about current events.
Secondary keywords:	manipulation;media;PR;advertising;thesis;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Filozofska fak., Oddelek za filozofijo
Pages:	II, 107 f.
ID:	8716308