ǂThe ǂimpact of applied strategies and competitive advantage creation on SME growth

Karin Širec (Author), Katja Crnogaj (Author)

Abstract

Today's market conditions are forcing companies to adapt to changes in order to survive, grow, and be competitive. Such changes include a variety of strategic perspectives and constant creation and sustainability of competitive advantages, thereby enabling companies to compete and innovate in a dynamic environment. Previous studies have revealed that companies differ in their strategic orientation, with less empirical evidence showing their connections with companies' growth. Therefore, this paper investigates (based on the principles of entrepreneurship theory) the impact of applied strategies and elements of competitive advantage creation in small and medium-sized companies (SMEs) on companies' growth as operationalized through employment, sales, and assets growth (N = 201). Quantitative business research methods were used. The empirical research reveals interesting findings with regard to certain differences among Slovenian SMEs with respect to companies' strategic orientation. Firms' success as well as growth is a key to economic development and to the creation of wealth and employment. Therefore, more comprehensive understanding of this phenomenon is vital for future knowledge about factors that support and deter small firms' growth.

Keywords

podjetje;podjetništvo;razvoj podjetja;mala podjetja;srednja podjetja;konkurenčnost;management;vodenje;

Data

Language:	English
Year of publishing:	2010
Typology:	1.01 - Original Scientific Article
Organization:	UM EPF - Faculty of Economics and Business
UDC:	005.21:334.012.61-022.51/.55
COBISS:	10373916
ISSN:	1313-2555
Views:	1777
Downloads:	35
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary keywords:	podjetje;podjetništvo;razvoj podjetja;mala podjetja;srednja podjetja;konkurenčnost;management;vodenje;
URN:	URN:SI:UM:
Pages:	str. 62-78
Volume:	ǂVol. ǂ4
Issue:	ǂpart ǂ2
Chronology:	2010
ID:	8717519