ǂa ǂtale of passion, betrayal and revenge
Will Murray (Author)

Abstract

Brand storm : a tale of passion, betrayal and revenge

Keywords

blagovne znamke;upravljanje proizvodnje;operativni management;človeška kultura;čustva;prodaja na drobno;elektronsko poslovanje;marketing;trženje;potrošnik;konkurenčnost;psihologija potrošnika;

Data

Language: English
Year of publishing:
Typology: 0 - Not set
Organization: UM EPF - Faculty of Economics and Business
Publisher: Financial Times
UDC: 658.626(035):659.126.1
COBISS: 5909788 Link will open in a new window
ISBN: 0-273-65095-5
Views: 712
Downloads: 34
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Corporate image;Product management;Customer relations;Electronic commerce;Brand name products;Marketing;
URN: URN:SI:UM:
Type (COBISS): Manual
Pages: XIX, 236 str.
ID: 8719659
Recommended works:
, ǂa ǂtale of passion, betrayal and revenge
, identity, image, and performance
, proceedings of the 28th EMAC Conference, May 11-14, 1999, Humboldt University Berlin
, ǂthe ǂend of business as usual