| Language: | English | 
|---|---|
| Year of publishing: | 2000 | 
| Typology: | 0 - Not set | 
| Organization: | UM EPF - Faculty of Economics and Business | 
| Publisher: | Financial Times | 
| UDC: | 658.626(035):659.126.1 | 
| COBISS: | 5909788   | 
| ISBN: | 0-273-65095-5 | 
| Views: | 712 | 
| Downloads: | 34 | 
| Average score: | 0 (0 votes) | 
| Metadata: |                       | 
| Secondary language: | English | 
|---|---|
| Secondary keywords: | Corporate image;Product management;Customer relations;Electronic commerce;Brand name products;Marketing; | 
| URN: | URN:SI:UM: | 
| Type (COBISS): | Manual | 
| Pages: | XIX, 236 str. | 
| ID: | 8719659 |