Vpliv managementskega vidika družbene odgovornosti na poslovanje Perutnine Ptuj d.d.

magistrsko delo

Nuša Horvat (Author), Duško Uršič (Mentor)

Abstract

Opredelitev družbene odgovornosti podjetja je zelo velika. Na ozko opredelitev se osredotočajo nekatere odgovornosti, ki vključujejo deležnike, na široko pa tiste, ki opredeljujejo odgovornost do družbenega in naravnega okolja. Dileme in kritike uvajanja koncepta družbene odgovornosti so se pojavile v preteklosti, predvsem z vidika kontradiktornosti med višjimi stroški in dobičkom, ki nastajajo predvsem zaradi družbene odgovornosti. Magistrsko delo predstavlja problematiko družbene odgovornosti podjetja. V literaturi te definicije problematike nismo zasledili, kajti opredeljena je le temeljna značilnost raznih avtorjev. Predvsem gre za razumevanje problematike, ki pravi, da je družbena odgovornost le resen poskus reševanja socialnih in družbenih problemov, ki so v celoti ali delno povzročeni s strani drugih podjetij. Torej, družbeno odgovorno podjetje je tisto, ki je odgovorno do vseh subjektov, ki so bili na kakršen koli način vpleteni v njegovo delovanje. Številne raziskave so pri iskanju povezav med družbeno odgovornostjo in poslovno uspešnostjo naletele na problem opredelitve spremenljivk in problem pomanjkanja družbene odgovornosti. Do danes zagovorniki družbene odgovornosti podjetij niso dokazali trdne kvalitetne povezave med družbeno odgovornimi aktivnostmi podjetja in finančnimi kazalniki poslovanja. Nekateri drugi avtorji so mnenja, da se nekateri pozitivni vidiki ne vidijo v finančnih rezultatih podjetja, temveč jih opozarjajo na dolgoročne koristi. Ob koristih nastajajo tudi določeni stroški, ki jih družbeno odgovorno ravnanje podjetju prinaša, kakor tudi stroški, zaradi katerih se podjetja redkeje odločajo za družbeno odgovorno ravnanje. V slovenskih podjetjih je več kot polovica družbeno odgovornih aktivnosti občasnih in v veliki meri povezanih s poslovno strategijo. Pomanjkanje denarja se kaže predvsem v tem, da slovenska podjetja dojemajo družbeno odgovornost kot stroške in ne kot naložbo v prihodnost. Raziskava je pokazala, da se podjetje Perutnina Ptuj d. d. v določeni meri zaveda družbene odgovornosti do zaposlenih. Pri tej odgovornosti ima veliko vlogo tudi socialna odgovornost podjetja, zato podjetje velikokrat meji k zagotavljanju in ohranjanju delovnih mest. Družbeno odgovorno ravnanje podjetja zaposleni velikokrat povezujejo z zadovoljstvom pri delu ter ostalimi delovnimi pogoji. Na podlagi raziskave smo tudi ugotovili, da se pogledi različnih delavcev ne razlikujejo od pogledov zaposlenih na družbeno odgovornost.

Keywords

poslovanje podjetja;management;uspešnost;učinkovitost;okolje;okoljski management;družbena odgovornost;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Horvat]
UDC:	005.35
COBISS:	11513884
Views:	1315
Downloads:	194
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Impact management viewpoint social responsibility on business of The Perutnina Ptuj d.d.
Secondary abstract:	Definition of social responsibility of a company is very big. Narrow definition is focused by those, which are including participles and wide definition is focused on those companies that define responsibility for social and natural environment. Dilemmas and critiques of introducing the concept of social responsibility were shown in the past, mostly from point of view of contradiction between higher outcome and income, which are forming because of social responsibility. Problems of social responsibility of the company are introduced in this master thesis. In literature we don’t find much about definition of problems, because social responsibility is shown as fundamental feature of different authors. It is about understanding those problems, that social responsibility should be seriously trying to solve social and society problems, which are completely or partly caused from other companies. So for conclusion social responsibility company is one, that is responsible with subjects that are any how included in companies operation, working. Many researches were in seeking of connections between social responsibility and business success encountered on problem about definition variables and issue about lack of social responsibility. Until nowadays supporters of social responsibility of companies didn’t show solid quality connection between social responsible actions of company and financial indicators of business. Some other authors think that some positive aspects aren’t shown in financial results of company, but they warn them on specific benefits. There are certain expenses, next to benefits, that social responsible act brings to company and there are also other expenses, because of which companies rarely decide for social responsible act. More than half social responsible temporarily acts and in big amount connected with business strategy are here, in Slovenia. Lack of income is causing, that Slovenian companies see social responsibility as expenses and not as investment in future. Research showed, that company Perutnina Ptuj d.d. to certain point is being aware of social responsibility to their workers. In this responsibility big part has social responsibility of the company and that is why company is providing and keeping jobs. Social responsibility act of the company employers are connecting with satisfaction at work and other working conditions. On the basics of research we also came to conclusion, that views of different coworkers doesn’t distinguish from other employees when we are talking about social responsibility.
Secondary keywords:	Social responsibility;Business;Management;Success;Efficiency;Operation;Environment;Respect;Cooperation;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	86 str., 6 str. pril.
ID:	8726659