ǂthe ǂcase of Radenska d.d.
Deja Kosi (Author), Karin Širec (Mentor)

Abstract

V diplomskem seminarju smo predstavili rast podjetja s pomočjo nakupa licence na primeru podjetja Radenska d.d. Osnovna dejavnost družbe je proizvodnja in polnjenje mineralnih vod in brezalkoholnih pijač. V teoretičnem delu diplomskega seminarja smo se seznanili s pojmom podjetniške rasti ter vrstami rastočih podjetij. Rast podjetja nastane med količino proizvedenega blaga in storitev, cenami, zaposleno delovno silo in proizvajalnimi sredstvi. Rast podjetja pomeni količinsko spreminjanje obsega podjetja. Nadalje smo predstavili teoretična izhodišča o oblikah podjetniške rasti ter se posebej posvetili obliki rasti s pomočjo nakupa in prodaje licence. V drugem, empiričnem delu diplomskega seminarja smo predstavili podjetje Radenska d.d. in njeno rast s pomočjo licenčne pogodbe, ki jo je sklenila s podjetjem PepsiCo. Predstavili smo poslovanje podjetja Radenska ter prikazali uspešnost prodaje Pepsi Cole v Sloveniji. Podatki so verodostojni in pridobljeni iz internih virov podjetja Radenska, poslovnih poročil in spletne strani podjetja.

Keywords

rast podjetja;podjetništvo;licence;pogodbe;poslovanje podjetja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [D. Kosi]
UDC: 658:005.412
COBISS: 11560476 Link will open in a new window
Views: 1647
Downloads: 274
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Other data

Secondary language: English
Secondary title: Growth of the company through the purchase of a licence
Secondary abstract: In this diploma seminar we presented the growth of the company through the purchase of a licence on a case of the company Radenska d.d. The basic activity of the company is the production and bottling of mineral waters and soft drinks. In the theoretical part we are acquainted with the concept of business growth and types of growing companies. Growth of the company is formed within the quantity of produced goods and services, the prices, the employed labour force and means of production. Company growth means a quantitative change of the company. Further on we presented the theoretical origin about the forms of business growth and specifically focused on the form of growth through buying and selling licenses. In the second, empirical part of the diploma seminar we presented the company Radenska d.d. and its growth with the help of the license agreement, which was concluded with the company PepsiCo. We presented the company's business and success of Pepsi Cola sales in Slovenia. Data is credible and gained from the internal sources of the company, business reports and the website of the company.
Secondary keywords: business growth;forms of business growth;license;license business;license agreement;Radenska d.d.;Pepsi Co.;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 52 str.
ID: 8726759