diplomsko delo
Lea Ruedl (Author), Bruno Završnik (Mentor)

Abstract

Prvotni namen embalaže je bil izdelke varovati in lajšati njihovo uporabo. Zaradi vse večje konkurence na trgu in širokega sortimenta podobnih izdelkov, embalaža več ne služi samo prvotnemu namenu, ampak omogoča prepoznavnost blagovnih znamk in igra pomembno vlogo pri pospeševanju prodaje. Lepo oblikovana in izvirna embalaža na prodajni polici izstopa od množice izdelkov in privablja kupčevo pozornost. Kupce, ki so zvesti določenim blagovnim znamkam oz. jim je glavni motiv za nakup cena, lahko prepričamo v nakup nekega izdelka s praktično in privlačno embalažo. Naloga načrtovalcev embalaže je, da opravijo raziskavo in oblikujejo prav takšno embalažo.

Keywords

embalaža;nakup;kupci;prepoznavnost;prodaja;pospeševanje prodaje;tržno komuniciranje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [L. Ruedl]
UDC: 659.3
COBISS: 11500316 Link will open in a new window
Views: 1404
Downloads: 107
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂThe ǂmeaning and role of packaging in marketing communication
Secondary abstract: Primary intention of packaging was protecting products and facilitates their use. Because of the larger competition on the market and wide assortment of similar products, the packaging is not used just for primary intention any more, but it makes possible to recognize brands and it is playing the important role in sales promotion. Attractive form and original packaging on the shelves enable stepping out from the crowd of products and greater purchaser's attention. The purchasers which are loyal to the indicative brands or when their important motive for buying some product is price, we can convince with practical and attractive packaging. The task of packaging designers are to explore and design such of packaging.
Secondary keywords: packaging;purchase;purchaser's attention;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 78 str., 3 str. pril.
ID: 8726880