delo diplomskega seminarja
Tamara Matjašič (Author), Andreja Lutar-Skerbinjek (Mentor)

Abstract

Diplomski seminar proučuje oblikovanje prodajnih cen s poudarkom na kalkulaciji stroškovne cene, ob upoštevanju želenega dobička in tržnih razmer. Stroškovna cena določa najnižjo prodajno ceno, konkurenčne cene pa najvišjo prodajno ceno, kar tvori manevrski prostor, v okviru katerega lahko podjetje prilagaja svojo cenovno politiko. Za dobro stroškovno kalkulacijo je pomembno, da večji del stroškov posameznemu projektu pripišemo neposredno, pri razdelitvi splošnih stroškov pa določimo najboljšo osnovo oz. ključ za razdelitev. Praktični del seminarja prikazuje kalkulacijo stroškovne cene spletne strani, na osnovi katere z upoštevanjem želenega dobička izračunamo prodajno ceno. Tako izračunano prodajno ceno smo nato primerjali s konkurenčnimi in določili sprejemljivo prodajno ceno.

Keywords

cene;oblikovanje;prodajna cena;stroški;kalkulacije;spletne strani;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [T. Matjašič]
UDC: 657.47:004.774
COBISS: 11525916 Link will open in a new window
Views: 1821
Downloads: 117
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Determining the selling price of a web page
Secondary abstract: The diploma seminar paper discusses the formation of selling prices, with emphasis on the calculation of the cost price and with consideration of desired profit and market conditions. The cost price determines the lowest, while competitive prices determine the highest selling price, which creates the manoeuvre space within which the company can adjust its price policy. It is important for a good cost calculation that a greater part of costs is attributed to an individual product or service directly, while with the general costs allocation we determine the best basis or distribution key. The practical part of the seminar paper shows the cost price calculation for a website, on the basis of which we have, with the consideration of desired profit, calculated the selling price. Thus calculated price was then compared to competitive prices and this together formed the acceptable selling price.
Secondary keywords: selling price;costs;cost price;calculation;websites;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 36 str.
ID: 8726918