Spletno komuniciranje na področju kulture

študija primera Evropska prestolnica kulture Maribor 2012

Vida Kaučič (Author), Suzana Žilič Fišer (Mentor)

Abstract

Diplomsko delo predstavi splet kot medij množične komunikacije ter na podlagi strateškega in tržnega komuniciranja mednarodnega projekta Evropska prestolnica kulture Maribor 2012 prouči platformo in kanale spletnega komuniciranja. Osredotoča se na raziskavo spletnega občinstva Evropske prestolnice kulture Maribor 2012 in primerjavo spletnega komuniciranja za nacionalno in mednarodno spletno javnost. S pomočjo intervjuja smo skušali razložiti razlike pri primerjavi in izpostaviti pomembnost strateškega spletnega komuniciranja na področju kulture.

Keywords

internet;svetovni splet;Evropska prestolnica kulture;tržno komuniciranje;spletno komuniciranje;spletno občinstvo;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[V. Kaučič]
UDC:	316.77:004.738.5(043.2)
COBISS:	17363734
Views:	5075
Downloads:	146
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ONLINE COMMUNICATION IN THE FIELD OF CULTURE
Secondary abstract:	On the basis of strategic and marketing communication the work presents the web as a medium of mass communication using case study of the European Capital of Culture Maribor 2012. The study focuses on analyzing platform and online communication channels. It analyzes online audiences of European Capital of Culture Maribor 2012 and through comparative analysis of national and international communication tries to explain the differences in the comparison and highlights the importance of strategic online communication on the field of culture.
Secondary keywords:	internet;World Wide Web;European Capital of Culture Maribor 2012;marketing communications;web communications;web audience;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	[VII], 67 str.
ID:	8727076