Spletno oglaševanje z vidika založnika spletnega mesta

diplomsko delo

Boštjan Horvat (Author), Boštjan Kežmah (Mentor)

Abstract

V diplomskem delu smo predstavili spletno oglaševanje z vidika založnika spletnega mesta. Preučili smo prednosti in slabosti oglaševanja na spletu, predstavili zgodovino razvoja spletnega oglaševanja in spoznali termine, ki jih pogosto srečamo v vlogi založnika spletnega mesta. Obravnavali smo tri področja na poti do uspešne spletne strani, in sicer: izbiro tematike, postavitev spletne strani in optimizacijo za spletne iskalnike. Predstavili smo orodja, uporabna za iskanje potencialno profitabilnih ključnih besed pri izbiri tematike spletne strani, postavili spletno stran v CMS sistemu Joomla in predstavili dobre prakse pri konfiguraciji sistema in postavitvi oglasnih blokov.

Keywords

spletno oglaševanje;spletne strani;optimizacija spletnih strani;založniki spletnih mest;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[B. Horvat]
UDC:	004.774.6:659.1(043.2)
COBISS:	17399830
Views:	1245
Downloads:	119
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ONLINE ADVERTISING FROM THE WEBSITE PUBLISHER PERSPECTIVE
Secondary abstract:	In the thesis we presented online advertising from the website publisher perspective. We have considered the advantages and disadvantages of online advertising, the history of the development of online advertising and the frequnetly encountered terms in the role of publisher of a website. We discussed three areas on the way to a successful website, namely: selecting topics, web page layout and optimization for search engines. We presented the tools used to search for potentially profitable keywords in the selection of topics of websites, set up a website in Joomla CMS system and presented best practices for system configuration and installation of advertising blocks.
Secondary keywords:	online advetising;website publisher;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Informatika in tehnologije komuniciranja
Pages:	IX, 53 str.
ID:	8727166