Vloga novih medijev v političnih kampanjah

diplomsko delo

Monika Šinjur (Author), Suzana Žilič Fišer (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

Osrednja tema diplomske naloge je vloga novih medijev v političnem komuniciranju. V ta namen diplomska naloga najprej podaja opredelitev ključnih elementov političnega komuniciranja in političnega marketinga. Drugi del diplomske naloge se ukvarja z mediji, kot glavnimi kanali distribucije političnih sporočil. Pri tem je izpostavljen predvsem internet in z njim povezane nove komunikacijske prakse. Slednje predstavlja analiza predsedniških kampanj dr. Danila Türka in Baracka Obame v analitičnem delu diplomske naloge.

Keywords

politično komuniciranje;predvolilne kompanje;komunikacijske strategije;internet;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[M. Šinjur]
UDC:	659.3:316.4:316.77(043.2)
COBISS:	17518614
Views:	1529
Downloads:	185
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	THE ROLE OF NEW MEDIA IN POLITICAL CAMPAIGNS
Secondary abstract:	The main theme of the thesis is the role of new media in political communications. At the beginning the thesis gives the definitions of the key elements of political communications and (political) marketing. The second part deals with the media as the main channel of distribution of political messages. Primarily is exposed the Internet and along with the Internet associated new communications practices. In the analytical part of the thesis is presented an analysis of presidential campaigns of Dr. Danilo Türk and President Barack Obama as an example of new communications practices.
Secondary keywords:	political communication;electoral campaigns;communication strategies;internet;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VI, 61 f.
ID:	8727728