magistrsko delo Organizacija in management kadrovskih in izobraževalnih sistemov
Rok Pintar (Author), Aleš Novak (Mentor)

Abstract

Magistrsko delo obravnava tematiko valutnega trgovanja. Prikazane so značilnosti valutnega trga, vrste poslov na valutnem trgu in informacije, potrebne za trgovalce pri sklepanju poslov na največjem finančnem trgu na svetu. V teoretičnem delu so opredeljene osnove marketinga in storitev, saj v nadaljevanju naloge ugotavljamo, kakšne so nove priložnosti za izboljšanje prepoznavnosti valutnega trgovanja v Sloveniji. Oglaševanje valutnega trga in ugotavljanje zadovoljstva uporabnikov storitev valutnega trgovanja je pomembno za nadaljnji razvoj in tudi za ozaveščenost populacije o prednostih in slabostih takšnega načina investiranja sredstev. Opredeljeni in opisani sta tehnična in temeljna analiza, katerih osnove so ključne za lažje razumevanje valutnega trgovanja, podrobno so opisani tudi vsi elementi analiz. Predstavljena je tudi ideja o razvoju informacijskega sistema za poenostavitev valutnega trgovanja in vpeljava izobraževanja iz področja valutnega trgovanja ter uporabljanja trgovalnih platform. V empiričnem delu so predstavljeni rezultati raziskave o interesu potencialnih uporabnikov za valutno trgovanje v Sloveniji. Analizirani so podatki demografskih značilnosti potencialnih uporabnikov valutnega trgovanja, prikazane so koristi in nevarnosti, ki bi potencialne uporabnike pritegnile ali odvrnile od dejanske uporabe. Raziskava prikazuje tudi interes za izobraževanje s področja valutnega trgovanja v Sloveniji.

Keywords

valutno trgovanje;marketinški splet;valutni trg;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [R. Pintar]
UDC: 336.74
COBISS: 7223571 Link will open in a new window
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Downloads: 151
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Other data

Secondary language: English
Secondary title: INTEREST OF POTENTIAL USERS FOR FOREIGN EXCHANGE VALUE TRADING IN SLOVENIA
Secondary abstract: The following Master’s thesis deals with currency or foreign exchange (forex) trading. It features the characteristics of the foreign exchange market, the types of transactions on it and the information required by traders for closing deals on the largest financial market in the world. The theoretical part defines the basics of marketing and services, which provides the basis for establishing new opportunities to improve the visibility of Slovenian currency trading in the continuation of the thesis. Advertising the foreign exchange market and establishing the user satisfaction is crucial for further development and awareness of population about the strength and weaknesses of such investments of funds. The thesis defines and describes the technical and basic analysis, the basics of which are vital for a better understanding of currency trading, along with all elements of the analyses. Furthermore, the thesis presents an idea about the development of an information system that would simplify foreign exchange trading and the introduction of training in foreign exchange trading and using the trading platforms. The empirical part presents the results of a research discovering the interest of potential users in currency trading in Slovenia. It analyses the data related to the demographic characteristics of potential currency trading users, revealing the benefits and threats that might attract or discourage potential users from the actual use. The research also reveals the interest for foreign currency trading training in Slovenia.
Secondary keywords: foreign exchange trading;marketing mix;foreign exchange market;information system;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 106 f.
ID: 8727898
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