Oglaševanje podjetja Tomaž Kogovšek s.p. na socialnih omrežjih

diplomsko delo univerzitetnega študija Organizacija in management poslovnih in delovnih sistemov

Gašper Kogovšek (Author), Polona Šprajc (Mentor)

Abstract

Diplomsko delo odkriva pomembnost tržnih aktivnosti za sodobno podjetje na socialnih omrežjih. Opravljena raziskava je osredotočena na tržne aktivnosti podjetja Tomaž Kogovšek s.p., na socialnih omrežjih Facebook in Twitter. Podjetje želi z oglaševanjem na spletu razširiti prepoznavnost lastnih izdelkov in storitev med potrošnike, kajti taka oblika samopromocije doseže veliko potencialnih strank, hkrati pa ne zahteva velikih vložkov. V zadnjem času pa je oglaševanje na spletu tudi najuspešnejša tržna aktivnost, saj vedno več ljudi uporablja internet za iskanje podatkov o podjetjih. Zato je pomembno, da se sodobna podjetja zavedajo, kako pomembna je njihova predstavitev na spletu; delček svojih sredstev zato preko spleta namenijo predstavitvi, oglaševanju ter pravilnemu komuniciranju s potencialnimi kupci. Teoretične ugotovitve in dejanska raziskava prepoznavajo vplive sodobne informacijske tehnologije, oziroma interneta na tržno povpraševanje. Internet aktivno uporablja že večina ljudi in preko njega zbira podatke o izdelkih. Sodobna podjetja želijo namreč s svojimi strankami vzpostaviti tudi čim bolj individualen, oziroma oseben odnos, za kar so spletna socialna omrežja kot naročena. Opravljena raziskava v diplomskem delu kaže, da je Facebook stran podjetja Tomaž Kogovšek s.p., zanimiva, prav tako stran Twitter (čeprav večina anketirancev ni aktivnih uporabnikov na strani Twitter). Odstotek tistih, ki so jih strani obravnavanega podjetja na socialnih omrežjih Facebook in Twitter spodbudile k nakupu izdelkov, ni zanemarljiv, zato tržne aktivnosti na obeh socialnih omrežjih za podjetje Tomaž Kogovšek s.p., predstavljajo velik potencial za nakup njihovih izdelkov.

Keywords

e-trženje;socialna omrežja;Facebook;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[G. Kogovšek]
UDC:	659.1
COBISS:	7263251
Views:	1551
Downloads:	140
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ADVERTISING THE FIRM TOMAŽ KOGOVŠEK S.P. ON SOCIAL NETWORK
Secondary abstract:	The present diploma work reveals the importance of marketing activities for a contemporary company on social networks. The research has been focused on marketing activities of the Tomaž Kogovšek s.p. company on social networks Facebook and Twitter. By advertising the company wishes to improve the recognition of its products and services among its consumers. They realize that this kind of self-promotion reaches many potential customers and at the same time it doesn`t require big investments. Lately it has also been the most successful way of advertising, because more and more people use the internet in search of companies information. Thus, it is crucial that contemporary companies realize the importance of their presentation on the internet and that they earmark part of their funds for the presentation, advertising and the correct communication with potential buyers online. Theoretical assumptions and the research itself recognise influences of modern information technology, i.e. the internet, on marketing demands. The majority of people are actively using the internet and collecting information about the products online. Contemporary companies also wish to establish personal and individual contacts with their clients,for which social networks are perfect. The present research in the diploma work shows that the Tomaž Kogovšek s.p. company`s Facebook and Twitter sites are interesting (although most of the interviewees are not active Twitter users). The percentage of those, who were encouraged to buy products through Facebook and Twitter network is worth mentioning. That is why marketing activities on both social networks present a great potencial for purchasing the Tomaž Kogovšek s.p. company`s products.
Secondary keywords:	e-marketing;social networks;Facebook;Twitter;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	48 f.
ID:	8728562