Vpliv elektronskega poslovanja na poslovne modele

magistrsko delo

Abstract

S pojavom in razvojem elektronskega poslovanja, so se pričeli razvijati tudi novi poslovni modeli, tako imenovani modeli elektronskega poslovanja(e-poslovni modeli). Elektronsko poslovanje postajo vse prej kot nuja, saj podjetju uvedba tega načina poslovanja predstavlja konkurenčno prednost, višji dohodek, višjo kakovost storitev, modernejša podoba podjetja, itd. V današnjem poslovnem okolju smo priča različnim gospodarskim spremembam, katere zahtevajo oziroma prisilijo podjetja, da preučijo svojo organizacijo ter razmislijo o razvoju poslovnih modelov, ki bodo kos spremembam, ki jih prinaša trg. Elektronsko poslovanje vpliva na razvoj novih poslovnih modelov, kakor tudi na ostale poslovne procese v podjetju. Poslovni modeli elektronskega poslovanja so verjetno malo manj razumljen vidik interneta, vsaj do sedaj, vendar smo priča vse pogostejšemu pojavljanju. Najlažje si ga lahko predstavljamo kot model delovanja podjetja v okolju(stranke, dobavitelji, poslovni procesi v podjetju,…). Podjetja poskušajo s načrtovanjem in prilagajanjem poslovnega modela, le tega uporabiti kot sredstvo za doseganje tržnega razlikovanja in seveda tudi za konkurenčno prednost. Vloga oziroma definicija poslovnih modelov se med avtorji razlikujejo. Avtorja Michael Rappa in Paul Timmers zagovarjata razdelitev poslovnih modelov elektronskega poslovanja na taksonomijo; razdelitev poslovnih modelov v več manjših skupin poslovnih modelov. Avtorja Osterwalder in Pigneur (2002) pravita, da poslovni model elektronskega poslovanja sestoji iz treh glavnih, med seboj povezanih elementov: poslovna strategija, organizacija podjetja ter uporaba informacijske ter komunikacijske tehnologije. Menita, da na opredelitev poslovnega modela vplivajo tudi konkurenca, povpraševanje, sprememba tehnologije, ter pravno in socialno okolje. Kot navajajo avtorji Kovačič, groznik, Ribič (2009) se mora poslovni model s prihodom elektronskega poslovanja preobraziti v elektronski poslovni model, ki kot temeljno predpostavlja prenovo obstoječih poslovnih procesov v smeri inovativnih in prilagodljivih poslovnih procesov. Vse bolj je razširjeno tudi elektronsko poslovanje v slovenskem okolju, posledično pa se s tem pojavljajo e-poslovni modeli. V slovenskem poslovnem prostoru so najbolj prisotni oglaševalski, transakcijski in servisni model. Podjetja pa tudi vse pogosteje poslujejo s kombinacijo vseh treh omenjenih poslovnih modelov elektronskega poslovanja, saj vsak od njih predstavlja svoje prednosti in slabosti. Zaradi vse večjih tehnoloških sprememb se nam v prihodnje obetajo spremembe v elektronskem poslovanju s tem pa tudi razvoj novi e-poslovnih modelov. Novi trendi na področju e-poslovnih modelov, bodo vsekakor izpodrinili ali nekoliko spremenili trenutne.

Keywords

elektronsko poslovanje;informacijska tehnologija;poslovni modeli;prenova;uvajanje;prednosti;slabosti;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Janez]
UDC:	005.336.5:004
COBISS:	11723036
Views:	1552
Downloads:	226
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂimpact of electronic commerce on business models
Secondary abstract:	With the emergence and development of electronic commerce, new business models have come into existence (the so-called models of electronic commerce or e-business models). E-commerce is perceived not as a necessity however, it has become an essential part of doing business. It offers a competitive advantage, higher income, higher quality services, modernised corporate image etc. In today's business environment, various economic changes are taking place, which require or compel companies to review their organizational management, and to consider developing business models to cope with the changes brought about by the market. E-commerce has an impact on the development of new business models, as well as other business processes in the company. Until now, e-commerce business models have been a somewhat less understood aspect of the internet. However, they are gaining on their importance and incidence. The easiest way to comprehend them is to imagine them as company's models inside the business environment (customers, suppliers, company's business processes etc.). Companies are trying to design and adapt the business model in order to achieve greater market differentiation and competitive advantage. The role and definition of business models varies between different authors. Authors Michael Rappa and Paul Timmers favour the classification of e-commerce business models based on the taxonomy (e.g. dividing them into several small groups). Osterwalder and Pigneur (2002) claim that the e-commerce business model consists of three main interrelated components: business strategy, business organization and ICT use. They believe that the definition of a business model is also affected by competition, demand, changes in technology, legal, and social environment. As stated by the authors Kovacic, Groznik and Fisher (2009), a business model needs to be converted into an e-business one due to e-commerce and its recent advent. The latter demands a fundamental overhaul of existing business processes towards innovative and adaptable ones. With e-commerce becoming widespread also in the Slovene environment, e-business models are now in the advent of emergence. In Slovenia, the most common ones are in the fields of advertising, transaction and services. Moreover, companies also increasingly operate with a combination of all three e-commerce business models, since each of them has its own advantages and disadvantages. Due to the growing technological changes, innovations of electronic commerce and thus the development of new e-business models are undoubtedly going to take place in the future. New trends in e-business models will definitely supplant or slightly change the current ones.
Secondary keywords:	e-commerce;the impact of e-commerce;e-commerce implementation;business renovation;business model;classification of business models;e-business model.;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	71 str.
ID:	8728979