magistrsko delo
Krešimir Gorišek (Author), Bojan Dolšak (Mentor), Matjaž Iršič (Mentor)

Abstract

V magistrskem delu je predstavljena tržna analiza oziroma natančneje analiza zunanjega okolja organizacije. Privlačnost panoge smo ocenjevali s Porterjevim modelom konkurence v panogi in ugotovitve predstavili. Analizo širšega zunanjega okolja oziroma analizo političnih, ekonomskih, socialnih, tehnoloških, okoljskih in pravnih elementov smo izvedli s PESTEL analizo in ugotovitve predstavili. Magistrsko delo obsega tudi razvoj aluminijastih ohišij LED (Light Emitting Diode) svetil. Podrobneje je predstavljeno načrtovanje, oblikovanje ali konstruiranje in izdelava aluminijastega ohišja LED svetil.

Keywords

tržna analiza;strateški management;poslovno okolje podjetja;porterjev model;PESTEL analiza;litje aluminija;razvoj izdelka;LED;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FS - Faculty of Mechanical Engineering
Publisher: [K. Gorišek]
UDC: 621.3:336.012.23(043.2)
COBISS: 18059030 Link will open in a new window
Views: 1661
Downloads: 120
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Other data

Secondary language: English
Secondary title: Market analysis and development of the aluminum housing for LED lights
Secondary abstract: The master’s thesis presents the market analysis or more precisely an analysis of the external environment of the organization. The appeal of the branch was assessed and presented with Porter’s approach to branch analysis. The analysis of the broader external environment or more precisely of the political, economic, social, technological, environmental and legal factors was performed and presented using the PESTEL analysis. The master’s thesis also includes the development of the aluminum housing for LED lights. The planning, design or construction and manufacture of the aluminum housing for LED lights are presented in more detail.
Secondary keywords: market analysis;strategic management;business environment analysis;Porter's approach to branch analysis;PESTEL analysis;aluminum die casting;product development;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za strojništvo in Ekonomsko-poslov. fak.
Pages: X, 56 f.
ID: 8729800