Logotipi skozi čas - na primeru olimpijskih logotipov

diplomsko delo

Saša Žalik (Author), Matjaž Duh (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

Skozi bogato in dolgo zgodovino olimpijskih iger je šport postal ena izmed največjih »industrij« na svetu. Sodobno oglaševanje se osredotoča na potrošnika predvsem na vizualen način. Ljudje se v prvi vrsti identificirajo z olimpijskimi igrami preko logotipa oz. olimpijskih krogov, ki spadajo med najbolj prepoznaven znak na svetu. V diplomski nalogi je bil predstavljen olimpijski logotip kot vizualna predstavitev svetovnega medijskega dogodka. Raziskan je bil razvoj logotipov olimpijskih iger od leta 1924 do 2012. Najprej so bili opredeljeni pojmi vizualnega komuniciranja kot tudi likovna izrazna sredstva, nato pa so bile opisane osnovne značilnosti in vrste logotipov ter tipografija. Raziskano je bilo, kako so na razvoj, pojavnost in prepoznavnost olimpijskih logotipov vplivali množični mediji. Pregled in analiza 42 olimpijskih logotipov je bila narejena s pomočjo treh klasifikacij: glede na tehnološki razvoj (pojavnost množičnih medijev), vrste logotipov ter delitev logotipov na zimske in poletne olimpijske igre

Keywords

logotipi;simboli;vizualno komuniciranje;olimpijski logotipi;olimpijske igre;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[S. Žalik]
UDC:	659.126(043.2)
COBISS:	17997846
Views:	1709
Downloads:	261
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	LOGOS THROUGH TIME - EXEMPLIFIED BY THE EVOLUTION OF THE OLYMPIC LOGOS
Secondary abstract:	Through a long and rich history of the Olympic Games, sport has become one of the largest "industries" in the world. Modern advertising focuses on the consumer mainly in a visual way. People are primarily identified with the Olympics over the logo or Olympic rings, which are among the most recognizable symbol in the world. In the thesis the Olympic logo was presented as a visual representation of the global media event. The development of the Olympic logos from 1924 to 2012 was investigated. Firstly, the concepts of visual communication as well as artistic means of expression were defined. Secondly, the basic features and types of logos and typography were described. Moreover, mass media influence on the evolution, incidence and recognisability of Olympic logos was investigated. Review and analysis of the 42 Olympic logos were made using three classifications: in terms of technological development (incidence of mass media), types of logos and the distinction between winter and summer logos of the Olympic Games.
Secondary keywords:	logo;symbols;visual communication;Olympic logo;olympic games;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	IX, 91 f.
ID:	8729814