delo diplomskega seminarja
Tamara Koklič (Author), Tjaša Štrukelj (Mentor)

Abstract

V diplomskem seminarju smo proučevali in planirali politiko podjetja na primeru frizerskega salona RHC s. p., ki v Mariboru posluje od leta 2010. Gre za mikro podjetje, v katerem vse delo opravlja lastnik sam in je od dobička v celoti odvisen. Prav zato je zanj pomembna dobro zasnovana politika podjetja, ki se prične z jasno opredeljeno vizijo. Vsebovati mora poslanstvo, smotre in temeljne cilje, ki jih podjetje v prihodnje uresničuje. Diplomski seminar smo pričeli s teoretičnimi izhodišči o politiki podjetja, ki izhaja iz dobro opredeljene vizije in vsebuje poslanstvo, smotre in temeljne cilje. V drugem delu diplomskega seminarja pa smo predstavili podjetje RHC s. p. ter oblikovali in zapisali planirano politiko obravnavanega podjetja. Pri proučevanju prednosti in slabosti podjetja RHC s. p. smo ugotovili kar nekaj bistvenih prednosti, kot so kakovostna ponudba frizerskih storitev, usposobljen lastnik, ugodna lokacija. Pri proučevanju okolja podjetja RHC s. p. smo opredeljevali možnosti, ki se podjetju ponujajo in nevarnosti, ki mu pretijo. Podjetje namreč posluje v zelo konkurenčnem okolju, kar pomeni, da se mora za uspešno poslovanje in povečevanje dobička še toliko bolj truditi. Podjetje ter njegove prednosti in slabosti ter možnosti in nevarnosti, ki izhajajo iz okolja, so skupaj s proučenimi vrednotami, vizijo in obstoječo politiko podjetja predstavljali bistveno izhodišče za planiranje prihodnje politike podjetja.

Keywords

politika podjetja;dejavniki;uspešnost;vizija;prednosti;slabosti;možnosti;nevarnosti;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [T. Koklič]
UDC: 334.021:334.722
COBISS: 11804188 Link will open in a new window
Views: 1149
Downloads: 112
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Other data

Secondary language: English
Secondary title: Enterprise policy in the case of enterprise RHC IC
Secondary abstract: In our thesis, we have studied and developed enterprise policy on the case of hair salon RHC ic, which has been operating in Maribor since the year 2010. It is a micro enterprise in which all the work is done by the owner and he is entirely dependent on the enterprise income. That is why is important a well-designed enterprise policy which starts with a clearly defined vision. It also has to include the mission, purpose, and fundamental goals, which will be followed in future by the company. In our thesis, we have started with the theoretical assumptions of the enterprise policy, which stems from a well-defined vision, mission, purpose and fundamental goals. In the second part of our thesis, we have presented the enterprise RHC ic and we have developed and planning its policy. In examining the strengths and weaknesses of the enterprise, we have found some significant advantages, such as high-quality hairdressing services, a qualified owner, and a good location. In examining the business environment of the enterprise, we have characterized the opportunities which the enterprise has offered and dangers that threatened it. The enterprise is operating in a highly competitive environment, which means that the owner has to work even harder for a successful business and increasing profits. The enterprise and its strenghts and weaknesses and the opportunities and threats arising from the environment are studied together with the values, vision and existing enterprise policy constituted an essential starting point for planning future policy of the enterprise.
Secondary keywords: enterprise policy;success factors;vision;strengths and weaknesses;opportunities and threats;hairdresser’s;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 45 str.
ID: 8729849