Politika podjetja in strateški management podjetja DB, d.o.o.

diplomski projekt

Anemari Fifer (Author), Tjaša Štrukelj (Mentor)

Abstract

V delu diplomskega projekta smo se osredotočili na planiranje razvoja podjetja na ravni politike podjetja in planiranje razvoja podjetja na ravni strateškega managementa podjetja DB, d. o. o. Na podlagi proučevanja vrednot udeležencev podjetja, proučitev prednosti/slabosti in priložnosti/nevarnosti ter obstoječo politiko podjetja smo zapisali vizijo in razvoj podjetja na ravni strateškega manegementa podjetja DB, d. o. o. V okviru politike podjetja smo zapisali poslanstvo, smotre in temeljne cilje podjetja DB, d. o. o. V drugem delu diplomskega projekta smo planirali razvoj podjetja na ravni strateškega managementa, kjer smo določili programsko-tržna področja in iskali strateške možnosti in strategije, ter na koncu zapisali program razvoja proučevanega podjetja za naslednja 3 leta.

Keywords

politika podjetja;vrednote;prednosti;slabosti;priložnosti;nevarnosti;strategija;strateški management;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[A. Fifer]
UDC:	334.021:334.72
COBISS:	11821340
Views:	2116
Downloads:	530
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Enterprise policy and strategic management of the enterprise DB, Ltd.
Secondary abstract:	In this diploma project we focused on the planning of the policy of a company in the level of company's policy and the planning of the company's development in the level of strategic management of the company DB, Ltd. Based on the research of the participants' value, the investigation of the preferences/weaknesses and opportunities/hazards, we wrote the suggested policy of the company DB, Ltd. On a level of the company's policy we wrote down the vision, mission, objectives and fundamental goals of the company DB, Ltd. In the second part of the diploma project we planned the company's progress on the level of strategic management where we determined the market-oriented regions and looked for strategic possibililities and strategies. Finnaly we wrote the company's development programme for the period of next three years.
Secondary keywords:	company's policy;values;preferences and weaknesses;opportunities and hazards;strategies;strategic management;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	42 str.
ID:	8730716