Priprava in predlog komunikacijske strategije za spletni radio Youreupradio

diplomsko delo

Jakob Šuster (Author), Marko Ivanišin (Mentor)

Abstract

Temeljni namen diplomske naloge je priprava komunikacijske strategije za spletni radio Youreupradio. Za boljše razumevanje delovanja Youreup radia, smo predstavili teoretični okvir alternativnih in skupnostnih medijev, ter vanj Youreup radio ustrezno umestili. V nadaljevanju naloge smo raziskali teorijo strateškega komuniciranja in priprave komunikacijske strategije. V praktičnem delu smo Youreup radio analizirali ter zanj pripravili komunikacijsko strategijo.

Keywords

alternativni radio;spletni radio;skupnostni radio;komunikacijska strategija;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[J. Šuster]
UDC:	004.7:727.621.396.7-022.56(043.2)
COBISS:	18517014
Views:	1947
Downloads:	201
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	PREPARING AND DRAFTING COMMUNICATION STRATEGY FOR WEB RADIO YOUREUPRADIO
Secondary abstract:	The main purpose of this study is to find the right communinication strategy for the web radio Youreupradio. In order to better understand the activities of Yourupradio, the theoretical fundaments of alternative and community media are represented and parallels to the Youreupradio are drawn in the following research. Furthermore the theory behind the strategic communication and preparations of communication strategies are investigated. In the practical section we have analysed and presented the most appropriate communication strategy for Yourupradio.
Secondary keywords:	alternative radio;web radio;community radio;communications strategy;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 46 f.
ID:	8731424