Družbena omrežja kot orodje spletnega marketinga

diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov

Monika Milojčić (Author), Goran Vukovič (Mentor), Marko Urh (Co-mentor)

Abstract

V diplomskem delu smo predstavili, kaj je marketing in kakšne so njegove oblike. Bolj podrobno smo prikazali spletni marketing. Opisali smo razvoj spleta s primerjavo web1 in web2 kot začetek razvoja družbenih omrežij. To je bil temelj za raziskavo, kjer so nas zanimala družbena omrežja kot orodje spletnega marketinga. V raziskovalnem delu smo ugotovili, katera so najpogosteje obiskana družbena omrežja in razlike med spoloma pri uporabi družbenih omrežij. Ugotovili smo, kako uporabniki dojemajo družbena omrežja v primerjavi z drugimi načini oglaševanja.

Keywords

družbena omrežja;spletni marketing;uporabniki;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[M. Milojčić]
UDC:	339.1
COBISS:	7425299
Views:	2322
Downloads:	538
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	SOCIAL NETWORKS AS A TOOL FOR ONLINE MARKETING
Secondary abstract:	In our diploma thesis, we presented what is marketing and its forms. More specifically we presented online marketing. We described the development of internet by comparing web1 and web2 as the beginning of social networks. This was the basis for the study, where we were interested in social networks as a tool for online marketing. The point of our research was to determine which are the most visited social networks and what were the gender differences between the usage of social networks. We were interested in how users perceive social networs as a method of advertising with other methods of advertising.
Secondary keywords:	social networks;online marketing;users;company;buyers;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	38 f.
ID:	8739129