primer destinacije Maribor
Tanisa Mihelič (Author), Borut Milfelner (Mentor), Simona Šarotar Žižek (Co-mentor)

Abstract

Globalizacija, čas v katerem živimo, je zaznamovana z nenehnimi spremembami, ki se jim ne moremo izogniti in predstavljajo edino stalnico našega življenja. Konkurenčni boj med podjetji je z vsakim dnem večji, zato je zelo pomembno, da podjetja postanejo inovativna, znajo navdušiti odjemalce in so boljša od konkurentov. Področje, ki smo ga raziskovali v magistrskem delu se navezuje na management kakovosti in zadovoljstva s turistično destinacijo Maribor. V današnjem konkurenčnem okolju predstavlja kakovost storitev najpomembnejši cilj, ki pripomore k zadovoljitvi potreb odjemalcev. Za vsako podjetje oz. destinacijo pa je pomembno tudi, da potekata proizvodnja in marketing storitev ob najmanjših možnih stroških, ob katerih se zadovoljujejo potrebe odjemalcev, kar je glavni namen managementa kakovosti.

Keywords

turistične destinacije;zadovoljstvo;kakovost storitev;management;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [T. Mihelič]
UDC: 338.488:005.336.3
COBISS: 12047132 Link will open in a new window
Views: 1723
Downloads: 251
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Other data

Secondary language: English
Secondary title: Quality and satisfaction measurement and management
Secondary abstract: Globalization, the modern times are marked with permanent changes, which we cannot avoid and which represent the only constant of our lives. The competition between companies is getting fiercer by the day, which is why it is of great importance for the companies to become more innovative, to know how to impress their clients and to be better than the competition. The field of research in this master paper is aiming at quality management and the satisfaction with the tourist destination Maribor. In today's competitive environment, service quality is the most important goal that contributes to the clients’ satisfaction. For each company or destination, it is also important that the production costs and service marketing are kept as low as possible while at the same time meeting the clients’ needs, which is the main purpose of quality management.
Secondary keywords: tourist destination;destination management;customer satisfaction;quality management and service quality;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: IV, 97 str., 12 str. pril.
ID: 8751672