magistrsko delo
Špela Bezget (Author), Alenka Valh Lopert (Mentor)

Abstract

Množični mediji predstavljajo velik del našega vsakdanjega življenja in tako hote ali nehote ustvarjajo določeno podobo o ženskah in moških. Magistrsko delo predstavlja rezultat opravljene analize na področju radijskih oglasov na Radiu Rogla. Predmet raziskave je področje spolnih stereotipov. Opravili smo pregled literature, na podlagi katere smo raziskali področje oglaševanja, množičnih medijev, spolnih vlog ter radia. Ugotovitve o analiziranih radijskih oglasih so pokazale, da v večini radijskih oglasov prevladujejo moški – nastopajo v več oglasih, v posameznih oglasih je uporabljenih več različnih moških glasov, večkrat preberejo slogan in podobno. Prav tako smo podali smernice za nadaljnje delo oz. predloge za širitev raziskave na druga področja (druge radijske postaje, drug oz. daljši časovni okvir ... itd.).

Keywords

radio;radijski oglasi;Radio Rogla;spolni stereotipi;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FF - Faculty of Arts
Publisher: Š. Bezget
UDC: 659.127(043.2)
COBISS: 19105046 Link will open in a new window
Views: 1646
Downloads: 138
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Other data

Secondary language: English
Secondary title: GENDER STEREOTYPES IN RADIO ADVERTISEMENTS ON RADIO ROGLA
Secondary abstract: Mass media is a big part of our everyday life and so it, intentionally or unintentionally, creates a certain image of men and women. This Master Thesis is a result of an analysis conducted in the field of radio advertisements at Radio Rogla. The subject of this research is the field of gender stereotypes. We conducted a literature review, based on which we researched the field of advertising, mass media, gender roles and radio. The findings of the analyzed radio advertisements have shown that men dominate in most of the radio advertisements – they appear in more advertisements, several different male voices appear in certain advertisements, they are more often the ones to read the slogan et cetera. We also gave guidelines for further work or suggestions to expand this research into other fields (other radio stations, other or longer time frame etc.).
Secondary keywords: radio;radio advertisement;Radio Rogla;gender stereotypes;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VIII, 66 f.
ID: 8752464
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