Vpliv komunikacije visokošolskih zavodov na vpis študentov

diplomsko delo univerzitetnega študija Organizacija in management kadrovskih in izobraževalnih sistemov

Kaja Vuk (Author), Polona Šprajc (Mentor)

Abstract

V diplomskem delu je opisan vpliv komunikacije visokošolskih zavodov na vpis študentov, nato pa izdelana raziskava, s pomočjo katere smo preučili, ali komunikacija visokošolskih zavodov vpliva na vpis študentov. Vzorec smo razpršili na študente različnih univerz v Sloveniji. V teoretičnem delu smo opisali pojme, kot so komunikacija, tržno komuniciranje, promocijska orodja, trženje storitev, in vse skupaj povezali z izobraževanjem. V Sloveniji prihaja do naraščanja števila visokošolskih zavodov, zato smo izpostavili tržno komuniciranje kot pomemben vpliv na vpis študentov na visokošolske zavode. Raziskovali smo, kateri so dejavniki vpisa na visokošolske zavode v Sloveniji. Opravljena je bila analiza odgovorov študentov univerz ter visokošolskih zavodov. Z analizo smo potrdili ali ovrgli raziskovalna vprašanja.

Keywords

komunikacija;tržno komuniciranje;marketing v izobraževanju;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[K. Vuk]
UDC:	339.138
COBISS:	7448083
Views:	651
Downloads:	70
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	THE IMPACT OF COMMUNICATION ON HIGHER EDUCATION ENROLLMENT
Secondary abstract:	This thesis describes the impact of communication on higher education enrollment, followed by a survey, of which it is examined whether communication of higher education institutions affects the enrollment of students . The sample was dispersed to students of various universities in Slovenia. Theoretical part consists of outlined concepts such as communication, marketing communication, promotional tools, marketing services which are together connected to education. In Slovenia, the number higher education institutions is growing, therefore marketing communication is deemed to have a significant influence on the enrollment of students in higher education institutions This study consists of an investigation of enrollment determination factors in higher education institutions in Slovenia. The responses of students of universities and higher education institutions were analyzed. The aim of analysis was to confirm or disprove research questions.
Secondary keywords:	communication;marketing communications;marketing in Education;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	69 f.
ID:	8752585