magistrsko delo
Tjaša Havnik (Author), Duško Uršič (Mentor)

Abstract

Funkcija planiranja je osrednja funkcija v menedžmentu, s pomočjo katere organizacija skrbi za svoje delovanje in rast. To velja tako za pridobitne kot nepridobitne organizacije, katerih glavni namen ni ustvarjanje dobička, temveč koriščenje širši družbi. Magistrsko delo obravnava pomen funkcije planiranja v nepridobitnih organizacijah. Osredotoča se na vprašanje, ali je funkcija planiranja res potrebna tudi v majhnih nepridobitnih organizacijah, kot so športna in rekreativna društva, ter ali lahko planiranje v takšnih organizacijah prinese povečanje uspešnosti in učinkovitosti poslovanja. Cilj magistrske naloge je celostno preučiti funkcijo planiranja v nepridobitnih organizacijah, natančneje v športnih in rekreacijskih društvih, ter nadalje na podlagi ugotovitev prenesti znanja v praktični del magistrske naloge in izvesti planiranje v preučevanem Društvu za šport in rekreacijo – Razgibaj se. Osrednji del magistrske naloge je namenjen planiranju v Društvu za šport in rekreacijo – Razgibaj se, v sklopu katerega je izdelan poslovni načrt. Sledi primerjalna analiza poslovanja društva pred in po uvedbi sprememb, ki jih je prineslo planiranje, in spremljanje ugotovitev. Med pisanjem magistrskega dela je bilo ugotovljeno, da je planiranje izrednega pomena tudi v majhnih športnih in rekreativnih društvih. Še posebej zato, ker si morajo ta društva vire delovanja v večini zagotoviti sama in so zelo omejena s pridobivanjem dodatnih virov financiranja preko javnih razpisov ter sponzorskih in donatorskih sredstev. Zato je še toliko bolj pomembno podrobno planiranje upravljanja z viri, ki jih ima društvo na voljo, in izrabljanje priložnosti, ki jih prinese zunanje okolje. Preučevanje društva pred in po uvedbi sprememb v poslovanje je pokazalo, da je planiranje društvu prineslo številne pozitivne posledice, ki so se navezovale na zadovoljstvo uporabnikov storitev, na povečanje učinkovitosti in uspešnosti poslovanja ter nenazadnje na rast in razvoj samega društva. Ugotovili smo, da ima planiranje tudi v nepridobitnih organizacijah veliko moč – tako v večjih javnih ustanovah kot v majhnih športnih in rekreacijskih društvih.

Keywords

management;planiranje poslovanja;neprofitne organizacije;društva;športna društva;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [T. Havnik]
UDC: 005.51:061.2
COBISS: 11990044 Link will open in a new window
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Downloads: 155
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Other data

Secondary language: English
Secondary title: Planning in nonprofit organizations - case study of Društvo za šport in rekreacijo
Secondary abstract: The planning function is the main function of management, which enables an organisation to ensure its own performance and growth. This is true for both profit as well as non-profit organisations; the purpose of the latter not being the creation of profit but benefiting the broader society. The following master's thesis deals with the importance of the planning function in non-profit organisations. It focuses on the question whether the planning function is actually necessary in small non-profit organisations; such being sports and recreational clubs. It also answers the question whether planning ensures the increase of the business performance in such organisations. The aim of the master's thesis was to fully study the planning function in non-profit organisations; i.e. sports and recreational clubs in particular. Further on, the aim was to implement the acquired theoretical knowledge in the empirical part of the master's thesis, as well as to carry out planning in the examined Društvo za šport in rekreacijo – Razgibaj se club. The main part of the master's thesis focused on the planning in the Društvo za šport in rekreacijo – Razgibaj se club, as well as on designing the club's business plan. This was followed by a comparative analysis of the business performance before and after the introduction of changes based on planning and monitoring results. It was established that planning is essential even in small sports and recreational clubs, especially because these kinds of clubs need to ensure financial resources themselves, and are very limited at acquiring additional financial resources through public tenders, sponsorships, and donations. It is therefore ever so important to plan the management of available resources in great detail, as well as to use all the opportunities that are available. The analysis of the club's business performance before and after the introduction of changes showed that planning brought many positive consequences to the club; these being related to user satisfaction, the increase in business performance, the success of the business, as well as the growth and development of the club itself. The master's thesis showed that planning is indeed very important in non-profit organisations, no matter whether these are bigger public institutions or small sports and recreational clubs.
Secondary keywords: management;the planning function;non-profit organisations;clubs;sports and recreational clubs;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 104 str.
ID: 8752997