Sistem za povečanje in monetizacijo internetne prisotnosti uporabnikov

diplomsko delo

Matjaž Primec (Author), Milan Zorman (Mentor)

Abstract

V diplomski nalogi smo opisali delo in metode za izdelavo spletnih strani, ki maksimizirajo možnost monetizacije internetne prisotnosti uporabnikov. Kreirali smo spletne strani, ki naj bi pritegnile aktivno skupino uporabnikov in pripravili pristope za monetizacijo te skupine. Spletne strani smo izdelali tako, da maksimizirajo brezplačni naravni promet iz Googlovega spletnega iskalnika. Vsebine smo pripravili tako, da omogočajo avtomatičen Facebook remarketing. Da smo privabili obiskovalce na spletno stran, smo uporabili vsebinski marketing v kombinaciji z brezplačnim in plačljivim spletnim prometom. Struktura rešitve temelji na kompleksnem prodajnem kanalu, ki vključuje prijavo na elektronske novice in s tem maksimizira monetizacijo internetne prisotnosti uporabnikov. Diplomsko nalogo smo zaključili s testiranjem uspešnosti spletne strani in s tem celotnega sistema ter napisali naše sklepe in definirali načrt za nadaljnje delo.

Keywords

spletne strani;spletne storitve;marketing;prodajni kanali;spletni marketing;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[M. Primec]
UDC:	004.738.5:338.46(043.2)
COBISS:	19046678
Views:	994
Downloads:	101
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	SYSTEM FOR INCREASE AND MONETIZATION OF PRESENCE OF INTERNET USERS
Secondary abstract:	In this diploma thesis we describe the work and methods for development of websites that maximize the possibility of monetization of the Internet presence of users. We have created websites to attract a group of active users and prepared approaches to monetization of that group. Websites were created to maximize free natural traffic from Google search engine. The contents were prepared to allow automatic Facebook remarketing. To attract visitors to the website, we have used content marketing in combination with the free and paid web traffic. The structure of solution was based on complex sales channel, which includes registration to the newsletter and thereby maximize the monetization of the Internet presence of users. Diploma thesis was completed by testing web site performance and thus overall system. At the end we wrote our conclusions and defined the roadmap for further work.
Secondary keywords:	web site design;web services;internet marketing;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Računalništvo in informatika
Pages:	IX, 55 str.
ID:	8756650