magistrsko delo
Teja Šulin (Author), Klement Podnar (Mentor)

Abstract

Vloga in pomen zelenih oznak pri potrošnikih

Keywords

zeleni marketing;zelene oznake;Potrošniki;Vedenje potrošnikov;Okoljevarstveno trženje;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Šulin Podkrajšek]
UDC: 366:502.131.1(043.3)
COBISS: 33288285 Link will open in a new window
Views: 707
Downloads: 180
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Consumers;Consumer behavior;Green marketing;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 88 str.
ID: 8757768
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