magistrsko delo
Mojca Smrekar (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Premoženje znamke Dolina Soče med Slovenci

Keywords

turizem;turistična geografija;blagovne znamke;trženje;poslovno komuniciranje;raziskave;international comparisons;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Smrekar]
UDC: 338.48
COBISS: 22042086 Link will open in a new window
Views: 649
Downloads: 126
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Slovenian-based brand equity of Soča valley
Secondary keywords: tourism;tourist geography;trademarks;marketing;business communication;research;mednarodne primerjave;case study;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 74, 28 str.
ID: 8757774