magistrsko delo
Petra Gošler Šimnic (Author), Tomaž Kolar (Mentor)

Abstract

Vpliv zaznave države izvora na nakupno odločanje porabnika

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;poreklo blaga;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Gošler Šimnic]
UDC: 339.13
COBISS: 22046694 Link will open in a new window
Views: 834
Downloads: 111
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Country of origin effect on consumer purchasing decisions
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;country of origin;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 61, 14 str.
ID: 8757777