magistrsko delo
Alenka Gajšek (Author), Vesna Žabkar (Mentor)

Abstract

Pomen poznavanja ciljnih skupin pri trženju muzejev

Keywords

trženje;kultura;muzeji;potrošnik;vedenje potrošnikov;cilj;motiviranje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Gajšek]
UDC: 339.138
COBISS: 22266854 Link will open in a new window
Views: 960
Downloads: 135
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;culture;museums;consumer;consumer behaviour;goal;motivation;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 68, 25 str.
ID: 8757810
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