primer podjetja Čarna
Meta Odar (Author), Domen Bajde (Mentor)

Abstract

Povečanje zvestobe kupcev z uporabo metod storitvenega oblikovanja

Keywords

trženje;prodaja;vedenje potrošnikov;lojalnost;zadovoljstvo;programi;raziskave;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Odar]
UDC: 339.138
COBISS: 22215910 Link will open in a new window
Views: 920
Downloads: 123
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Other data

Secondary language: Unknown
Secondary title: Improving customer loyalty through service design: the case of Čarna
Secondary keywords: marketing;sales;consumer behaviour;loyalty;satisfaction;programmes;research;analysis;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 76, 115 str.
ID: 8757817
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