primer podjetja Mladinska knjiga Trgovina
Petra Novak (Author), Tanja Dmitrović (Mentor)

Abstract

Dejavniki vključevanja v programe zvestobe

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;lojalnost;zadovoljstvo;programi;case study;Mladinska knjiga;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Novak]
UDC: 339.13
COBISS: 22138086 Link will open in a new window
Views: 685
Downloads: 145
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Other data

Secondary language: Unknown
Secondary title: Factors influencing customer decisions to join loyalty programs: the case of Mladinska Knjiga Trgovina
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;loyalty;satisfaction;programmes;case study;Mladinska knjiga;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 87 str.
ID: 8757832
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