Globalna standardizacija ali lokalna adaptacija trženjskega komuniciranja

primer podjetja Unilever

Nuška Cirjak (Author), Barbara Čater (Mentor)

Abstract

Keywords

Slovenija;mednarodno podjetje;Unilever;poslovanje podjetja;uspešnost poslovanja;trženje;strategija trženja;poslovno komuniciranje;standardizacija;regije;okolje;trendi;

Data

Language:	Slovenian
Year of publishing:	2014
Source:	Ljubljana
Typology:	2.09 - Master's Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[N. Colarič]
UDC:	339.138
COBISS:	22497254
Views:	802
Downloads:	164
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Unknown
Secondary title:	Global standardization or local adaptation of marketing communications: the case of Unilever
Secondary keywords:	Slovenia;international corporation;Unilever;company performance;business efficiency;marketing;marketing strategy;business communication;standardization;regions;environment;trends;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	II, 65 str.
ID:	8757925