magistrsko delo
Alenka Baša (Author), Iča Rojšek (Mentor)

Abstract

Pomen ravnanja z znanjem o kupcih za uspešno ravnanje s ključnimi kupci

Keywords

trženje;prodaja;odnosi s strankami;znanje;modeli;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Baša]
UDC: 339.138
COBISS: 22400230 Link will open in a new window
Views: 584
Downloads: 98
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂrole of customer knowledge management for successful key account management
Secondary keywords: marketing;sales;customer relationship;knowledge;models;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63, 60 str.
ID: 8757958