magistrsko delo
Tina Bedenik Schmautz (Author), Barbara Čater (Mentor)

Abstract

Vpliv trženjskega spleta farmacevtskih podjetij na odločitve zdravnikov pri predpisovanju antikoagulantnih zdravil

Keywords

zdravstvo;farmacevtska industrija;trženje;zdravila;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Bedenik Schmautz]
UDC: 339.138
COBISS: 22432998 Link will open in a new window
Views: 565
Downloads: 109
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂimpact of pharmaceutical companies "marketing mix on physicians" decisions about prescribing anticoagulant medicines
Secondary keywords: health services;pharmaceutical industry;marketing;medications;decision making;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 86, 31 str.
ID: 8757971