magistrsko delo
Senka Halebić (Author), Irena Vida (Mentor)

Abstract

Ekonomski in sociološki vidiki izbire prestižnih blagovnih znamk

Keywords

trženje;tekstilna industrija;nakup;odločanje;vedenje potrošnikov;sociološki vidik;ekonomski vidik;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Halebić]
UDC: 339.138
COBISS: 22097126 Link will open in a new window
Views: 625
Downloads: 93
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂeconomic and sociological determinants of consumer choice for luxury brands
Secondary keywords: marketing;textile industry;purchasing;decision making;consumer behaviour;sociological aspect;economic aspect;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 51, 19 str.
ID: 8757975