zaključna strokovna naloga visoke poslovne šole
Manca Prešeren (Author), Sandra Penger (Mentor)

Abstract

Zvestoba in zadovoljstvo porabnikov na primeru podjetja Zara

Keywords

trženje;vedenje potrošnikov;blagovne znamke;nakup;zadovoljstvo;lojalnost;meritve;primeri;trgovinsko podjetje;Zara;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Prešeren]
UDC: 339.13
COBISS: 22285030 Link will open in a new window
Views: 732
Downloads: 159
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;consumer behaviour;trademarks;purchasing;satisfaction;loyalty;measurements;cases;commercial enterprise;Zara;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
ID: 8757977
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