magistrsko delo
Jana Kolenc (Author), Simon Čadež (Mentor)

Abstract

Merjenje vrednosti najboljših slovenskih blagovnih znamk

Keywords

Slovenija;trženje;blagovne znamke;vrednotenje;vrednosti;meritve;metode;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Kolenc]
UDC: 339.13
COBISS: 22296550 Link will open in a new window
Views: 871
Downloads: 310
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Other data

Secondary language: Unknown
Secondary title: Measurement of brand value of top Slovenian brands
Secondary keywords: Slovenia;marketing;trademarks;valuation;vrednosti;measurements;methods;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 70,12 str.
ID: 8757985