zaključna strokovna naloga visoke poslovne šole
Lina Stražišar (Author), Gregor Pfajfar (Mentor)

Abstract

Etika v oglaševanju

Keywords

trženje;oglaševanje;oglas;etika;poslovna morala;zaščita potrošnika;kodeksi;zakonodaja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Stražišar
UDC: 659.1
COBISS: 22284518 Link will open in a new window
Views: 1193
Downloads: 105
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Other data

Secondary language: Unknown
Secondary keywords: marketing;advertising;advertisement;ethics;business morality;consumer's protection;codices;legislation;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
ID: 8758008
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