magistrsko delo
Borut Sečko (Author), Irena Vida (Mentor)

Abstract

Analiza nakupnega vedenja medorganizacijskih kupcev na primeru podjetja SIM Radenci

Keywords

medorganizacijsko trženje;nakup;odločanje;proizvodi;raziskave;analiza;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Sečko]
UDC: 339.138
COBISS: 22449638 Link will open in a new window
Views: 915
Downloads: 130
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Other data

Secondary language: Unknown
Secondary title: ǂAn ǂanalysis of interorganizational buyer behavior: the case of the company SIM Radenci
Secondary keywords: intercompany marketing;purchasing;decision making;products;research;analysis;case study;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 59, 39 str.
ID: 8758060