zaključna strokovna naloga visoke poslovne šole
Mojca Borštnar (Author), Mateja Kos Koklič (Mentor)

Abstract

Otrok kot pobudnik nakupov izdelkov, namenjenih otrokom

Keywords

trženje;vedenje potrošnikov;odločanje;nakup;otroci;oglaševanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Borštnar
UDC: 339.138
COBISS: 22283238 Link will open in a new window
Views: 749
Downloads: 116
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;consumer behaviour;decision making;purchasing;children;advertising;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
ID: 8758112
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